Candidates wish to feel linked to your brand name and sense that employers comprehend them as people. So how can companies stand out from the crowd? Employers must be proactive in their method to drawing in candidates, and recruitment marketing is the solution

Recruitment marketing is a relatively new way to draw in prospects, both passive and job active, to your business. It includes embracing the exact same principals and strategies used by marketing to bring in prospects and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams consist of: list building, SEO, guerrilla marketing, social marketing, customised candidate journey and material production.

According to SHRM, companies that incorporate recruitment marketing into their hiring method can create three times more applicant leads than those who do not - leading a 100% higher close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve companies as much as 40% on overall skill costs. On top of these savings, recruitment marketing increases employer brand and attracts an approximated 50% more qualified prospects.

It's remarkable to see how a deep understanding of your candidates can cause campaigns that motivate them to take action. We have actually put together a list of 6 of our favourite imaginative recruitment campaigns that you can take motivation from for your next recruitment marketing project. These campaigns pressed the borders of standard task ads, and for many, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: job The World's Greatest Salesperson

To engage and hire the most proficient salesmen in business, Ogilvy, one of the worlds most prominent ad agency, ran an innovative recruitment campaign to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they invited the potential candidates to film themselves offering a brick. The prize? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A great benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard technique of recruitment marketing projects.

They are a fantastic method to draw in passionate candidates as well as acting as an initial screening test. may ask candidates to resolve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google's 2004 puzzling billboard. This marketing project was an excellent success for Google and earned full marks online within mathematical and engineering forums - even before Google was understood as the brains behind the operation.

The signboard, positioned in Silicon Valley, provided an intricate mathematical equation to passers-by and challenged those who thought they were wise adequate to fix it. Once resolved, the formula exposed a site URL (www.7427466391.com) that the solver should visit.

Those smart adequate to fix the signboard puzzle were given one final puzzle when on the site.

Successful candidates got the message: "Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're happy you're here. One thing we found out while constructing Google is that it's easier to discover what you're searching for if it comes trying to find you. What we're looking for are the best engineers worldwide. And here you are."

The signboard was an appealing way to draw in a few of the smartest minds to Google. Google organized this candidate pool into passionate 'issue solvers' - an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of employing 100 employees. To fill this high number of positions, they had to think huge. IKEA's outside the box thinking caused a great "inside package" solution.

IKEA chose to target those who they understood currently liked IKEA by putting 'career directions' inside package of IKEA items for consumers to find upon opening their product. The directions mirrored their well-known assembly directions, instructing clients on how to "assemble your future".

The campaign was a huge success, and consumers adored it. Thousands of clients used, and IKEA worked with 280

employees who appreciated the IKEA brand name. The factor for the success of the campaign was not just down to its creativity however likewise because it spoke to IKEA's existing brand name ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment project successfully connected with candidates in a customised way, in their own homes just as they're focused on assembling their brand-new furnishings.

Volkswagen: A Concealed Message

When Volkswagen had to employ skilled mechanics, they carefully thought about where this target market hung out so that they could communicate their recruitment message effectively.

Volkswagen picked an obvious however unusual placement, the undercarriage of automobiles in need of repair work. Volkswagen intentionally dispersed malfunctioning cars and trucks with the message concealed beneath to service centres across Germany in anticipation of drawing in knowledgeable employees.

Volkswagens campaign was an excellent success, and they worked with various knowledgeable mechanics while validating themselves as an ingenious and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to bring in enthusiastic students to their company. They reached students by going to the one location ensured to have students around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out "We're looking for students who aren't pleased with simply any solution. www.McKinsey.ch."

The project's goal was to pre-filter candidates by bring in those that aren't satisfied with just any solution and are curious innovators. The pencil twisted the guidelines of advertising, and job it's simple message resonated with lots of, resulting in top quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns do not have to be expensive, and business can say a lot in only an easy statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they release content two times a day - often more. They share material that prospective staff members can associate with and feel inspired by, such as individual employees achievements, days in the life of a staff member and general day to day updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their careers page so that prospective employees can construct an authentic connection with the brand name. They accomplish this by allowing called staff members to address any questions on the professions page from the company profile. Marriot likewise uses a chat service to those seeking to discover more about life at the company and guidance on how they can effectively get a position.

Marriotts method reveals you don't require exceptional out of the box believing to link with prospects. There are a myriad of ways your service can approach your recruitment campaign. Marriott's technique is easy, and any business can emulate this approach and attain the same success. Have a designated place where you share insights on life at your business and most importantly, listen to prospective candidates and respond to their concerns quickly and effectively.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the very best experience possible and you have time to focus on what matters, your people. Discover more about us here.